Professional photography for small business is vital for making a good impression, building trust and encouraging customers to transact (i.e. buy!). We make an effort to look our best when we’re networking and meeting business contacts in person. The same should be said for the images we portray about our business, online. While not many of us are fond of being photographed, the benefits of having photos that best represent your business, far outweighs a fleeting moment of self-consciousness. Plus thanks to Photoshop, even the most non-photogenic of us can be re-touched…bye bye pimples and wrinkles! Forget lengthy, complicated photoshoots…
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Facebook is the top destination consumers use to review and recommend businesses (yes, even more than Google). If your reviews are not visible to people when they visit your page, you are hidden from your customers. Good reviews on your Facebook business page build confidence in your brand and give you credibility in the marketplace. A customer who can clearly see your 5-star reviews is likely to have higher confidence in your business than in those who are not sharing customer reviews. This is why you need your customer feedback on Facebook showing loud and proud, and know how to…
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Do you need to work out how to merge facebook pages together? If so, then look no further, we have you covered. Firstly, you need to be an admin of both Facebook pages and both pages also need to have very similar names and the same address noted on their profiles. Then simply head on over to https://www.facebook.com/pages/merge. You will be asked to put in your (personal) Facebook password to access the Facebook page which allows you to merge pages. Next, in the two fields add the two different page names for the two pages you would like to merge,…
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Learning about website “stuff” can be pretty daunting. It is crucial that what you put “out there” is secure and trustworthy, which is why you need an SSL certificate for your website. Understanding SSL An SSL certificate (Secure Sockets Layer) encrypts the data flowing between your website and your end-user (client). Typically you will see a secure padlock in the URL bar on the site, and you’ll also see that the website begins with https:// What this means is usernames, passwords, credit card details etc. are all transmitted securely, giving your client greater confidence in the information they share with…
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The world has changed and is never going back. Small businesses cannot afford NOT to have a business website. Thankfully, there are affordable website design packages for small businesses available. Plus, you don’t need a PhD in Information Technology to manage your business website. R.E.M. got it right when they claimed “It’s the end of the world as we know it…” Change happened quickly and businesses had to respond equally as fast. Many moved their bricks and mortar businesses online and pivoted their core business to ensure cash was still coming in, despite having to close their doors.…
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Virtual Assistance is not the exclusive realm of international conglomerates or big burgeoning businesses. Start-ups, solopreneurs and side-hustlers can all benefit from having someone else do tasks for them. Jobs they don’t have time for, don’t enjoy or don’t have the required skill set for. Many business owners and entrepreneurs would know of Tim Ferriss’s handbook for rich living; The 4-Hour Workweek which advocates for outsourcing jobs to third parties. He says businesses who outsource reduce costs, improve focus, gain access to top professionals, free-up resources for growth and increase efficiency. Regardless of business size or industry, time is your…
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The Coronavirus crisis may have been a while ago now, one of the outcomes of that time was that it made virtual offices a reality. It challenged traditional office workspaces and questioned the need for employees to be in one place. What is a virtual office? Despite the name, a virtual office is a very real office, in a real building, with real people inside it. It’s a way of securing a professional street and mailing address for Google, GST registration and support services for your business, without the need to rent a desk or office space. How do they…
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Affordable Graphic Design is a small business essential! Make your business stand out and make a positive first impression.
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First impressions count when meeting for the first time. Similarly, the impression your potential customers get from their first phone call to your business can make or break a deal. This is where the benefits of a Virtual Receptionist (VR) can be your best small business advantage. Despite our love of all-things online, customers still prefer over the phone engagement when it comes to doing business. What is a virtual receptionist and what does a virtual receptionist do? A virtual receptionist is a professionally trained (real-live) person who will answer your business calls on your behalf in an engaging and…
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Trust account bookkeeping is a form of bookkeeping used exclusively for trust transactions, where a trustee will record the receipt and payment of other people’s money into individual trust ledger accounts maintained for the person from or on whose behalf the money was received. The laws regarding trust account bookkeeping vary state by state, so check the requirements where you live. This blog will focus on the laws in place in Queensland, however, doing your own research is vital to ensure you’re following the law where you live. Who uses Trust Account Bookkeeping? Trust account bookkeeping is used by several…
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ProfitAbility Virtual Assistance specialises in Small Business Support for Business Owners.